With National Tourism Week only a few weeks away, Experience Kissimmee partnered with us to create a multimedia advertising campaign with a two-fold purpose: 1) to say “Thanks” to tourists visiting the Kissimmee and Orlando area; and 2) to foster goodwill amongst the local population by highlighting the value of tourism in Osceola County.
Drawing on the “Then and Now” theme of 2018’s National Tourism Week, we took inspiration from the long-running history of tourism in Kissimmee and approached the design with a vintage Florida-summer aesthetic. The work ultimately highlights the era of postcards, station wagons and roadside citrus stands - a direction that rang true to the area’s heritage while providing a colorful, uplifting canvas for the campaign.
Combining messaging with an energetic creative theme and great art direction, the campaign came together throughout various media in the Central Florida area - including outdoor, print, social and digital display ads. Both client and community were very receptive to the work, and National Tourism Week was represented creatively and positively here in Central Florida.