For starters, cook up a brand from scratch for a farm-to-kitchen-to-table food service company that delivers fully-cooked, ready-to-serve meals to consumers' homes. Secondly, develop a consumer facing Website capable of processing and inventorying orders – while also integrating an ability for customers to track orders and delivery progress in real time.
The optimal creative approach called for minimalism with a huge helping of white/negative space. This created an easily-navigable UX/UI and allowed the vibrant colors of the food photography to pop off the page. We also employed a pre-existing software interface commonly used to track fleet vehicles and smoothly integrated it into the Farm & Haus Website.
The Farm & Haus brand launched with success and the new site and its embedded technology allowed the company to immediately begin processing orders and serving food within their delivery radius. Customers were able to easily order meals through the site and also able to track the status and location of the delivery driver on the way with dinner.