Orlando, FL is home to Camping World Stadium - an outdoor, sports venue with a seating capacity of 65,000. Since Orlando’s professional and collegiate sports teams already play in other stadiums and arenas in the city, this world-class facility (formerly the Citrus Bowl) must attract big time games from out-of-town teams to be played there each year - from leagues such as the English Premier League and NCAA Football. Maven was tasked with redesigning the marketing materials for this massive annual sales effort. As well as simultaneously designing and art directing game day collateral for three NCAA Bowl Games during the 2016 college postseason.
The client had a general look-and-feel and core message of “Bigtime” already established, but the overall art direction needed a comprehensive overhaul. So using their base colors as a starting point, we aimed to elevate the design up to the big time where it needed to be. After all, when trying to attract big-budget title sponsors there’s no room anything less than excellence. And for the bowl game collateral it was important for the work to have a collectible feel, since many fans keep tickets, programs and lanyards as souvenirs.
For the second year in a row, Maven’s partnership with Florida Citrus Sports resulted in beautiful, souvenir-worthy work. Camping World Stadium was able to press forward, schedule big time games and land sponsorship deals for the events. And this year, the stadium hosted two types of football - soccer and American football. So photographically, the work was varied to reflect these internationally loved games which produce a packed house for Camping World Stadium time and time again.