Image a point-of-sale customer loyalty program that offered rewards for repeat business. You scan a QR code at the register each time you make a purchase, and after a certain dollar amount or number of purchases, you’re offered a reward from that particular retailer. That’s what we were given. A customer loyalty and rewards program. But it was a blank slate. No name. No brand. No anything. So we built it all. And used every discipline within our agency’s arsenal.
Because the program offered rewards to loyal customers, our creative strategy focused on the notions of treasure or, pirate’s booty, if you will. So branded everything in a pirate theme, even naming the company Huzzah - after an old pirate’s exclamation of celebration. This gave us a strong, central platform from which to create the brand and all extension of the brand. Including the app itself, a sales video, point-of-sale displays, membership cards, Web site (laptop, iPad and mobile), posters, stickers and more.
To date, the Huzzah brand has proven very effective in soliciting businesses to enlist in the rewards program. Initially, rolled out in only Houston as a test market, the programs has quickly expanded and is now up and running in more than 14 markets nationwide.