As a business incubator and accelerator operating in the life sciences arena, IQ Orlando’s story gets complicated, quickly. Maven was tasked with distilling the essence of the IQ Orlando brand and to tell the story – through art direction, imagery and copy – in a simple, strategic manner via Website, print and brand collateral.
The field of smart medicine required IQ Orlando’s brand to adhere to the highest standards. The story, the Website and all the supporting materials always had to be presented in a first-class manner, quickly tell the “what and why” behind the brand and play up the benefits and support provided by the investor partners of IQ Orlando.
IQ Orlando remains a key player in Orlando as the city collectively positions itself as a nationwide leader in life sciences and smart medicine. Additionally, IQ Orlando was also able to secure a partnership with Orlando’s Economic Development Council assuring their long-term status as a community partner in health-related initiatives.