Swine & Sons
Fully orchestrate the Swine & Sons brand with a refreshed logo and an all-new photo shoot and art direction. Then infuse these new assets into an easily-updatable, CMS-powered Website capable of processing online orders and generating actionable “kitchen tickets” for the cooks.
A Brand With Its Own FLavorEvery great brand should have its own distinct flavor. And this is especially the case with Swine & Sons, as this eatery and catering service is the brainchild of James and Julie Petrakis – two award-winning Orlando-based chefs with a sterling reputation of culinary excellence. Hence, we sought to create an updated logo and creative direction that lived up to their standards. We stayed classic and timeless with the mark – relying more on the details and refinement of typesetting rather than an art-based mark or graphic elements. We produced a top-level photoshoot that fit within their budget but also delivered the honest, yet elevated experience of dining with Swine & Sons. And of course, the overall Website designed stayed clean enough so that the chefs and their creations were showcased as the heroes.
Easy to Order, Easy to UpdateWhen Swine & Sons first came to us, their Website had no online ordering functionality. So we designed, developed and implemented a user-friendly system that included a customer shopping cart, payment method and a kitchen ticket printer – allowing the chef to get to work on orders immediately. Also, we employed a backend CMS (content management system) so stakeholders at Swine & Sons could update menus, specials and event information on the fly. For a restaurant specializing in highly seasonal ingredients with new specials coming out regularly, this was critical – and the solution we crafted was simple to use, blended seamlessly with brand art direction and is still in use today.