Capital Factory

Capital Factory is a hub for innovation and entrepreneurship in Texas, providing a collaborative space for startups to grow and thrive. We refreshed their brand identity to mirror this dynamic environment, introducing a robot mascot that symbolizes creativity, determination, and the ambition inherent to Texas. Our rebranding effort focuses on simplifying complex ideas, making the connection between business and fun more apparent, and highlighting the endless opportunities for growth and networking available at Capital Factory. The new visual language is designed to be inviting and to clearly communicate that Capital Factory is where Texas' innovators come to connect and transform their ideas into reality.