We rebranded Hydrant, transitioning it from a Brooklyn-based product to a standout in the crowded hydration market. Our approach was to create an honest, believable voice, focused on the concept of enhancing water's effectiveness. The visual design featured a color-rich universe with science-inspired dot columns, reflecting the product's molecular nature. The packaging, with its soft colors, subtly hinted at the mildly fruit-flavored powder. This new brand identity and packaging redesign elevated Hydrant beyond its local origins, carving out a unique niche in a saturated market and attracting customers across social and digital platforms. This transformation has been a key driver in Hydrant's growing success.