Veracio

Veracio, a mining company, centers its brand on the concept of seeing the unseen—like possessing x-ray vision to discern beneath the surface, setting it apart in the industry. The design strategy combines geometric shapes with macro earth and rock imagery, akin to hyperspectral imaging of drill cores, ensuring versatility across applications from shipping containers to reports. Utilizing half-circle masks from the brandmark and macro-mining visuals, the identity system maintains consistency while embodying the brand's focus on optimizing drilling through data, integrating earth, mining, and data insights into its visual narrative.