As client and partner, accesso required assistance in a number of areas. First, their company needed a solid, distinct new brand after a series of mergers and acquisitions. Then their product line needed simplification and branding identity for each of the numerous offerings. Lastly, after successfully achieving these goals, the relationship between Maven and accesso developed into a full scale Agency of Record partnership that would include the creation of everything from Websites and emails to print ads and brochures.
accesso is a leader in ticketing technology and e-commerce for the amusement park sector. So while they are mainly a tech company, they still operated in the world of recreation. Our approach was to use iconography, create kinetic yet distinct marks for their brand and their products, and feature photography that spoke more to the amusement experience than the techy-side of their business.
When our relationship first began, accesso was a single office company headquartered in Lake Mary, FL. Today, accesso is a global force in the amusement park industry and has offices in Asia, South America, Europe and the United States.