The Bonefrog story presented a unique challenge – create a brand for this Navy Seal-inspired obstacle race with a new logo design and typeface to seamlessly appear alongside the pre-existing artwork of its flagship sponsor, Hesco – a company specializing in military-grade barricades and body armor.
Working within the same color pallet as Hesco, we set off to create a mark for Bonefrog strong enough to stand on its own but also fitting with the sponsor’s mark. It was critical from a design perspective that the mark stay true to the Bonefrong name and challenge and remain flexible in application on everything from t-shirts to giant obstacle walls.
Today, Bonefrog continues to thrive as a military-grade obstacle race and maintains a healthy partnership with Hesco. On Websites and across various other media, both companies’ marks pair together attractively but manage to live on their own and support their own identities.