It’s really hard to say there’s a ‘problem’ when you’re working with the bright flavors and colors of an Italian-style shave ice. It’s more of an opportunity to create a vibrant, fun new brand from the name up. Based on a boardwalk family tradition.
The approach here was simple. Originally started by a family on the New Jersey coast, bring this boardwalk-backstory to life in a welcoming, positive vibe for the brand. Think warm feelings and chilly treats. Sweet, but not overly sugary.
Branding, messaging and design come together to tell this story in seconds. The name alludes to a boardwalk inspiration. The messaging brings warmth to an otherwise icy world as do the colors - a warm orange playing against a snow blue.