Create a brand for the first de-extinction sciences company in history; whose initial goal is bringing the Woolly Mammoth back to life utilizing CRISPR gene-editing technology.
Working closely with Colossal co-founder Ben Lamm, we collaborated every step of the way to ensure the vision came to life. Every fundamental piece of the brand’s architecture - from name, to identity, to website - was crafted with strategic intent, scientific accuracy and disruptive creativity.
Colossal launched and immediately garnered massive media attention from around the world including New York Times, Guardian UK, National Geographic, Fast Company and many more. Even NASDAQ celebrated the launch with a 3-story illuminated billboard in Times Square.
Full case study coming soon.