Converse planned an experiential promotional event in a high visibility area of downtown Philadelphia. The goal was to design the event space and create a collateral takeaway that promoted a new line of basketball shoes and recent sponsorship of NBA star and Philly 76er, Elton Brand.
Rather than simply looking presently to the task at hand, we zeroed in on the nostalgia and uber-stylish legacy of Converse’s most famous shoe – the Chuck Taylor, aka Chucks.
With the timeless style of Chucks as creative inspiration, we designed a striking brochure, dynamic event banners and display pedestals that brought Converse’s event and new shoe line to life.