This app set out to gamify Reality TV and interact with audiences beyond the episode’s airing. The guess-and-win concept was ready to go, and we were going to brand it for TV’s most engaged fandoms.
Become one with the audience. Some of us were already deep into this world, but others had some binging to do. We must understand who we’re reaching before we can design and create messaging that’ll effectively connect to our target. For Frenemies, and the world of Reality TV, it was finding that tension between friend vs enemy - we had to capture the light-hearted fun of gaming with the competitive bite of drama.
Play along to see our branding come to life throughout the user experience. You can compete against thousands of other Reality TV diehards almost every night in the Frenemies app. And see if you have what it takes to win.