As a leader in mental/emotional development for troubled children, Kinder Konsulting wanted to upgrade the brand’s look and feel from institutional (i.e. government, contract) to something with a more retail appeal and an added emotional character that would relate to the sensitivities of families as they seek help.
We landed on the idea that every family and child is an inimitable story. And though unfortunately some life turns may lead to a need for counseling, in every case, we all seek better pastures, bigger happiness and a wonderful ending. Our creative work embraced this natural pursuit and progression. We pulled inspiration from the colorful storybooks collections of more than a century ago - where stories were told delicately and colorfully through type and illustration.
The new brand for Kinder Konsulting consists heavily of illustration and unique typography. The logo is presented using a “framing” system much like you’d find on the cover of an old storybook. Together, these elements have awoken the brand with new playfulness and sincerity. And the work was recently shortlisted for a 2019 Communication Arts Typography Award.
