Live Life Nice was born out of the Sixers Innovation Lab and its founder, Christian Crosby, who came to us looking to create a lifestyle and apparel brand that would reflect the positivity he was injecting into the world. And make it so appealing that celebrities would jump in on the movement. Ok, challenge accepted.
Our approach was to turn happiness into design. The initial ask was for a logo and through an iterative process, we found that the words themselves said everything we needed. But, there wasn’t a typeface out there that did everything we wanted. What to do? Create our own, handwritten, wordmark and make it a star. It came out pretty NICE.
A startup's logo project grew into an apparel line that Foot Locker snagged and celebrities flaunted. Upon the launch of the new branding on social media, shirts repeatedly sold out. The demand for Live Life Nice apparel shattered expectations. The brand even made it on Post Malone’s feed and into Jamie Foxx’s life. This once unknown lifestyle brand got the kind of reach that’d make anyone smile.