Think house-calls and doctor delivery to your home, via mobile app. That’s Mend. And for this project, our job was to create a full-scale brand for their modern take on the traditional house-call and to design a functional, but easy-to-use UI/UX for their very robust service app.
With the branding piece, we positioned Mend to be neither sterile, nor traditional – but rather fun, easy-going and lighthearted. And with the UI/UX component, we focused on amplifying the simplicity of their service - arranging for a doctor to visit your home - while masking behind-the-scenes complexity.
The new brand and app performed well for Mend, and the company was able to leverage its network of doctors to connect with Orlando-area patients. Also, our brand work for Mend earned top creative honors with a Gold Addy Award in the Logo Design category.