As a well-established restaurant/bar chain with a fully staffed in-house marketing department, Miller’s Ale House sought a creative partner to help execute on a number of creative projects. Including menu layout, strategic positioning for upcoming promotions and art direction for in-restaurant collateral materials.
Primarily, we approached design and copy by staying with the new brand guidelines that Miller’s Ale House had just launched. However, when possible, we used the opportunity to help further their brand voice and round out the new personality and character their business had taken on.
Miller’s Ale House continues its strong partnership with Maven - leveraging our creative resources to launch seasonal promotions and sales efforts. All projects are aimed at increasing sales either during a specified time period, day of the week or from a new menu. To date, all campaigns have met or exceeded expectations. And in February 2018, we were awarded an American Advertising Federation ADDY Award for our messaging and design on the Miller's Ale House, House of Football Menu, Specialty Advertising category.