Since 2002, Moonfish had been operating as the premiere steak and seafood restaurant on Orlando’s Restaurant Row. They were farm-and-sea to table before it all went mainstream. Yet the time came for a brand refresh aimed at the sensibilities of modern diners. To accomplish this, Moonfish wanted to revitalize their guest experience and create a new category of casual fine dining. They knew what changes to make in the kitchen and on the menu, but they turned to us to help with the branding.
We refined their logo, provided all new photography assets and brought it all together with a new style guide to execute. It was important that their visual representation reflected the originality and authenticity of their food, so we shot their food on location. We also provided them with new, flavorful voice and messaging options to better highlight their new direction.
Fresh branding for a high-quality, casual culinary experience. Their voice and look finally matched their unique offering. And the new photography was used on everything from billboards to social media. Leaving Moonfish satisfied and foodies hungry for more.