One of the most revered and longest running rum distilleries in the world, Mount Gay Rum embarked on a journey to elevate their brand into the luxury spirits market with a completely new website. Luckily, they chose us to captain the ship.
Mount Gay Rum has been making rum virtually the same way since 1703. So for us the approach was to stay true to their process and highlight the natural elements of Barbados that directly contribute to the rum’s world famous character and quality. Of course to do this, we had to go there. See the island. Meet the people. And most importantly, drink the rum.
The new completed site is designed elegantly, well written, features honest and beautiful photography, intriguing content, and it opens with a unique scrolling narrative misdirect. For a brand that’s been around since 1703, this site proves that taking your time to do things the right way is the right way to do things. Within two weeks of initial launch, the site earned two international awards and recognition: a Communication Arts Webpick, as well as Honorable Mention from Awwwards.com.