New Whey’s brand and product packaging needed a modern infusion with a more straightforward, powerful look.
For both logo and package design, the approach was to design a brand with eye-catching, retail-shelf appeal. But do so in a tasteful, timeless way – avoiding the overly brash, tacky designs so commonly found in the protein powder and supplement category.
Relying on a sleek, classic black-and-gold combo, the New Whey protein powder packaging and logo stood apart from its competitors on the shelves – earning distribution with retail partners such as Smoothie King, GNC, Walmart, Kroger, The Vitamin Shoppe and more.
