The world’s leading learning company set out to create a new way to search, compare and find the best educational path for each student. Typically, searching through universities and degree programs led to unhelpful websites and cluttered inboxes. Finding the information you needed was a mission. Pearson Pathways would be different. It would not be sales driven, but driven by a student’s needs.
This sub-brand had to stand apart from existing Pearson products, but live within the Pearson branding ecosystem. The visual look and messaging were crafted to speak to and appeal to someone searching for the right education. A daunting task. So, to position Pearson Pathways as a helpful guide, it was important to feel relatable and human.
A vibrant sub-brand within the world’s biggest name in education. We worked within established branding guidelines to create a new art direction with illustrations and patterns. Messaging worked to build the persona and utility of the offering while the design welcomed students in - working together to encourage users to take that first step.