A real estate tech startup from Austin, TX came to us looking for a rebrand of their young, but very unique company - which at the time was called Recap Management Solutions. Within the real estate industry, their name and brand were a bit too expected and not memorable enough. They wanted to look and sound different than their competitors - both with their name and their brand mark - and become a respectable force in the industry.
After an exhaustive exploration into the name, we landed on “Pineapple.” The pineapple is a symbol of welcoming and vibrancy. In fact, you often see pineapples depicted on actual welcome mats laid at the front door of homes. So the word effectively connected with the concept of happy homes. And it’s totally unexpected within the real estate space - providing the company a platform to chart its own path and do things its own way.
The work and results speak for themselves. Colorful, but tempered with a royal, composed vibe, the brand represents exactly what our clients intended to be - a real estate tech company that cares about the integrity of the entire real estate process from owners to tenants.