Competition is at the core of racing. And with the “obstacle race” category growing rapidly, Savage Race needed a marketing boost to sprint past competitors and separate itself from the pack.
Give Savage Race a new, bold brand identity. Carve a niche for their brand in a crowded market. Then identify their most efficient, primary revenue source and maximize its potential.
The solution was twofold. Key in on characteristics that made Savage Race unique in the obstacle race category and position those in the forefront of messaging and design. Also, redesign SavageRace.com with a focus on intense photography and a seamless, scalable UX/UI.
Don’t be like everybody
else. Be yourself. Be better
than everybody else.