The Philadelphia 76ers are a world-class NBA franchise. And they came to us with a world-class business project – orchestrate a full brand makeover for their all-new, state-of-the-art business incubator, the Sixers Innovation Lab. We were also tasked with creative strategy and art direction for Innovation Lab’s new Website - and with acting as the sole branding and marketing partner for Lab’s incubator companies.
The Lab’s new brand needed to be elevated, professional and reflective of the economic strength of the incubator and its financial partners, while still harkening back to the heritage and sports pedigree of the 76ers. The new Website would be designed and organized with an exclusive, concise flow and professional design aimed at potential incubator entrepreneurs.
The 76ers Innovation Lab’s refreshed brand launched flawlessly. The Lab itself has also recently launched a number of its incubator companies - all for whom we provided full-scale branding and marketing strategy. Lastly, the Lab also celebrated the grand opening of their cutting-edge incubator facility - a truly innovative workspace to foster the growth and success of their entrepreneurs. And in February 2018, we were awarded an American Advertising Federation ADDY Award for the Innovation Lab logo in the Elements of Advertising, Visual category.