The Glass Knife began as nothing more than a backstory and a concept for a restaurant and bakery. There was nothing else - no kitchen, no actual dining space, no colors, designs nor brand. So, our creative team was tasked with creating the complete brand recipe - from messaging to art direction.
Every great brand has a story to share, and The Glass Knife met this requirement starting with the name itself. Harkening back to collectible glass knives from the Depression Era, the name literally represented a tradition of beauty, individuality, family and passion for the art of baking. Our approach was to harness the elements of this backstory and of the knives themselves, then translate that into a modern, elegant brand that fit the upscale offerings of The Glass Knife.
The Glass Knife celebrated its Grand Opening on Nov 2, 2017 with great success. The brand we created didn’t just exist on their website or in their marketing materials, rather Maven’s design carried over into every aspect of the restaurant - from flooring and lighting details to menus and signage. Additionally, the restaurant has received raved reviews as an all-encompassing culinary experience. And in February 2018, we were awarded American Advertising Federation ADDY Awards for our work together - including The Glass Knife Logo; The Glass Knife Website; and The Glass Knife Enamel Mug, Speciality Advertising.