The true problem starts with the overload of data companies face. Especially video. Worlds uses deep learning AI to create a near-live 4D spatial model - from the hundreds of video cameras feeding into it. This gives hospitals, oil wells, military bases and more security-heavy locations the computing power to perceive and understand what’s happening in their environment on a whole new level. It detects what’s out of place long before humanly possible, and notifies whoever needs to know. So, with this super advanced, super smart technology, Worlds came to us to design a logo that was just as intriguing as their capabilities.
Thanks to previous work we’ve done in the Texas tech startup scene, Worlds trusted us to create their logo. Our design team turned one of the most complex technologies out there into a single, smart, living icon. Negative space and line art are used to convey the big idea - that this tech creates a shift in how we can view the world around us.
It may sound like science fiction, but tech like this is becoming more and more common every day. It’s a field we’ve gotten very comfortable integrating with and bringing to life through design and messaging. Worlds needed a partner that could understand the complexity of their offering and turn it into a marketable service. And we, yet again, had a role in branding the technologies that will shape our world.