Mount Gay

Elevating Mount Gay Rum to the luxury spirits market was a prestigious task. We honored its rich tradition dating back to 1703 and the essence of its birthplace, Barbados. Our deep dive into the island's culture and rum led to a sophisticated website design, showcasing genuine photography and compelling content to reflect the brand's authenticity. This approach was celebrated internationally, winning a Communication Arts Webpick and an Honorable Mention from Awwwards.com. Our work highlights that embracing history is a timeless strategy for a brand with a deep legacy, positioning Mount Gay Rum for enduring success.

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Copywriting/Positioning
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Food + Drink
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