Orlando Pride Campaign

The Orlando Pride approached us to develop a campaign for their historic run in the 2024 NWSL Playoffs. With the team’s exceptional season already generating excitement, the challenge was to create a bold, contemporary design that would amplify their presence, energize their fanbase, and set the tone for a playoff season to remember. We crafted a visual identity that was unapologetically modern, leveraging a dynamic font and a vivid electric color palette to ensure the campaign captured attention. The campaign's tagline, "Do you see us now?", served as a rallying cry, celebrating the team’s achievements while demanding recognition. The 2024 season marked a turning point for Orlando sports history. The Pride not only claimed the NWSL Shield but also triumphed in the NWSL Championship, becoming the first major professional sports team in Orlando to secure a league title.