SUM

Our logo for SUM, inspired by the periodic table, combines an addition symbol with block elements, reflecting the brand's foundation in science-backed research. This design extends into layouts and iconography, symbolizing SUM's blend of scientific precision and humanity. This approach has enabled SUM to fluidly transition between physical and digital spaces. The success of this branding goes beyond the logo, setting the stage for diverse applications in brand extensions, art direction, and creative projects, highlighting SUM's adaptability to its innovative brand identity.